Career Counselling

About this event

The University Employment Bureau (UEB) recently conducted a valuable workshop on Digital Marketing for the students of Shri Guru Nanak Girls Degree College. The primary objective was to equip students with the latest insights and practical knowledge in this dynamic field, empowering them to thrive in the competitive job market. The workshop covered a comprehensive range of topics: • Session 1: Introduction to Digital Marketing: This foundational session provided an overview of digital marketing's significance in today's market. Key concepts such as SEO, SEM, SMM, content marketing, and email marketing were introduced, highlighting their critical role in career growth and business success. • Session 2: Social Media Marketing: This in-depth session focused on major social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Students learned how to create engaging content, understand the basics of social media strategy, and effectively manage campaigns. • Session 3: SEO Basics and Content Strategy: This session delved into the fundamentals of Search Engine Optimization (SEO), differentiating between on-page and off-page SEO techniques. Keyword research, content optimization, and an introduction to Google Analytics were covered. • Session 4: Hands-on Workshop on Digital Tools: This practical session introduced students to free and popular digital tools like Canva and provided a basic overview of SEMrush. A real-time walkthrough of setting up a basic social media ad campaign was conducted, followed by an introduction to Google Ads and basic PPC setup. Key benefits for students: • Practical Knowledge: Students gained valuable, industry-relevant knowledge of core digital marketing concepts. • Hands-on Experience: The workshop provided hands-on experience with…

• Workshop
• English,Hindi
• Free Event
• In person
• Lucknow

What you will find

• Practical sessionWork through a skill with guidance you can use immediately.
• Expert inputHear from practitioners on what employers look for.
• Hands-on practiceTry the steps during the session, not only listen.
• Next stepsLeave with a clear action for training or a job search.

How to participate

1. Register onlineFill in your basic details to register for the event.
2. Prepare your profileKeep your resume and documents ready.
3. Visit the venueReach on time and carry the required documents.
4. Meet and take partInteract with employers or counsellors and attend the session.

Schedule

06 Dec 2024

Career Counselling

Important instructions

• Carry required documentsBring identity proof and copies of your updated resume or certificates.
• Who can attendOpen for job seekers, including freshers and experienced candidates.
• Dress professionallyWear formal or smart casual attire for a positive impression.
• Be on timeReach the venue on time and complete registration early.

Venue & contact