Digital Marketing Executive

Job Description – Digital Marketing Executive

Company: Trigya Innovations India Pvt. Ltd.

Position: Digital Marketing Executive

Experience: 2 Years

Employment Type: Full-Time

Industry: Zoho Implementation & Business Automation

Work Location:Kanpur

About Trigya Innovations Trigya Innovations is a Zoho Premium Partner providing Zoho implementation, customization, integration, automation, and business transformation solutions to organizations across various industries.

We are looking for a Digital Marketing Executive with around 2 years of experience who can manage and execute digital marketing activities with a strong focus on lead generation, marketing automation, email marketing, website optimization, and performance tracking.

The candidate will work extensively with Zoho Marketing Automation, Zoho Campaigns, Zoho PageSense, and other digital marketing tools to support Trigya Innovations' business growth.

Key Responsibilities

1. Digital Marketing ● Plan and execute digital marketing campaigns across multiple channels. ● Develop strategies for B2B lead generation and customer acquisition. ● Manage and optimize digital marketing campaigns based on performance. ● Conduct competitor and market research to identify new opportunities. ● Support branding and online visibility initiatives.

2. Zoho Marketing Automation ● Create and manage marketing automation journeys and workflows. ● Configure lead nurturing and customer engagement campaigns. ● Create audience segments based on customer behavior and interactions. ● Set up lead scoring and lead qualification processes. ● Track customer journeys and identify opportunities for improving conversions. ● Coordinate with the sales/CRM team to improve marketing-to-sales handover.

3. Zoho Campaigns ● Create, schedule, and manage email marketing campaigns. ● Prepare email newsletters, promotional campaigns, and lead-nurturing emails. ● Manage mailing lists, segmentation, and subscriber engagement. ● Monitor open rates, click-through rates, bounce rates, and conversions. ● Perform A/B testing and continuously optimize email campaigns. ● Maintain email marketing databases and ensure proper list hygiene.

4. Zoho PageSense ● Configure and monitor website visitor behavior and analytics. ● Create and manage website experiments such as A/B testing. ● Set up heatmaps, polls, funnels, and other conversion optimization activities. ● Analyze visitor behavior and identify website improvement opportunities. ● Work with the website/development team to improve landing-page conversion rates.

5. Content & Social Media ● Create and coordinate content for LinkedIn, Instagram, Facebook, and other relevant platforms. ● Prepare content for blogs, social media posts, newsletters, landing pages, and marketing campaigns. ● Coordinate with designers and internal teams for creative requirements. ● Maintain a consistent brand voice across digital channels. ● Identify relevant industry trends and content opportunities.

6. Lead Generation & Performance Marketing ● Generate qualified leads through digital marketing channels. ● Manage campaigns through platforms such as Google Ads and LinkedIn Ads, where applicable

Track campaign performance and calculate key marketing metrics. ● Optimize campaigns based on CPL, CTR, conversion rate, and lead quality. ● Work closely with the sales team to improve lead quality and conversion.

7. Analytics & Reporting ● Prepare weekly and monthly digital marketing performance reports