Digital Marketing

Job Summary for Digital marketer (social media manager & SEO Specialist)
We are seeking a dynamic and results-driven Social Media Manager & SEO Specialist to join our team. This role will be responsible for managing the company's online presence across various social media platforms while optimizing our website for search engines to increase organic traffic and improve search engine rankings.

Key Responsibilities:
Social Media Management:
Develop, implement, and manage social media strategies to increase brand awareness and engagement across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
Create, curate, and schedule content (posts, stories, videos, etc.) that resonates with our target audience.
Engage with followers, respond to queries in a timely manner, and monitor customer reviews.
Collaborate with the content and creative teams to ensure a cohesive brand message across all social media channels.
Monitor and analyze social media performance metrics to optimize strategy and report insights to management.
Stay up-to-date with the latest social media trends, tools, and best practices.
SEO (Search Engine Optimization):
Conduct keyword research to guide content teams and optimize existing website content.
Develop and implement SEO strategies to improve search engine rankings, drive organic traffic, and boost visibility.
Perform on-page and off-page optimization, including technical SEO audits, link-building strategies, and website performance monitoring.
Work with web developers to ensure SEO best practices are properly implemented on newly developed code.
Monitor and report on SEO performance, providing actionable insights to improve rankings and achieve KPIs.
Stay updated with SEO trends and changes in algorithms to maintain website compliance with best practices.
Qualifications:
Proven experience as a Social Media Manager and SEO Specialist.
Strong knowledge of SEO tools (Google Analytics, SEMrush, Moz, etc.) and social media tools (Hootsuite, Buffer, etc.).
Excellent understanding of SEO and social media KPIs and analytics.
Strong communication, writing, and content creation skills.
Ability to work independently and manage multiple projects.
Experience in paid social media campaigns (a plus).
Preferred Skills:
Experience with content management systems (CMS) such as WordPress.
Basic graphic design skills (Canva, Adobe Suite).
Knowledge of PPC and Google AdWords (a plus).
Educational Requirements:
Bachelor’s degree in Marketing, Communication, or related field.
Certifications in SEO or Social Media Marketing (preferred).